Strategic Planning

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy.

In & Outbound Marketing

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding.

Outbound marketing is promoting a product through continued advertising, promotions, public relations, and sales.

Branding

Branding is the process of developing a company's brand, including name, identity system, brand architecture, and messaging platform. These aspects will lead to the development of a "brand message", applied to marketing campaigns. A brand represents a promise to the customer, reflecting the expectations they can have from the products and services offered, as well as the offering difference amongst the competitors.

Public Relations

Public relations is the practice of deliberately managing the release and spread of information between an individual or an organization and the public in order to affect the public perception.